Rhetoric, a present factor in daily life, presents itself through different platforms such as: social media (i.e. Instagram, snapchat, etc.), commercials, and even during the simplest conversations. The purpose of rhetoric is to persuade — through the use of ethos, pathos, logos, or the combination of any. Ethos refers to the credibility of the statement, this can be established through the source or the author of the statement. Pathos utilizes emotions to tug on the audience’s emotional heartstrings with the purpose of persuasion, while logos uses statistical facts and solid evidence. Although, the use of pathos alone shoud be avoided – as it can present the arguement as an emotionally-biased statement.
The most important three elements of rhetoric are: exigence, audience and constraints. Exigence is the motive of the rhetoric, or what drives the individual to make the statement. Audience refers to who the rhetoric addresses (i.e. students, healthcare professionals, iPhone users, etc), and constraints are factors that hold back the arguement (i.e. money or support from public). These key factors determine how and why the statement is presented the way it is — understanding the background allows for the audience to better comprehend and respond.
Mastering the art of rhetoric is beneficial because an individual will be able to better present their argument. Rhetoric is not misleading, but it is based on facts, emotions, and logic. An educated individual will be able to more efficiently communicate their opinion when they recognize what motivates them to advocate, who there are reaching out to, and what limitations there are and how to move past them.