Class Participation 2/13

Celebrities and influencers use social media as a way to advertise for their beliefs. Kylie Jenner uses her famous status to promote “Sugar Bear Gummies” that helps with hair, skin, and nails. The ingredients are FDA approved, but the FDA oversees supplements under different regulations. Her large following and polished appearance helps the audience overlook the facts — her ethos, or credibility, convinces the consumers to purchase the product.