Second Stories, tells the story of the two women behind ReCrafted — Kourtney Morgan, the designer behind Patagonia, and partner Lindsay Rose Medoff, owner of a sewing shop. The women launched a program that works towards a “zero waste world”. Patagonia’s Worn Wear Program collects the used articles from the customers and sends them to Medoff’s shop to be repurposed. Materials are sorted by color, texture, and fabric, and every piece of article is made on-site.
The advertising of the fashion industry plays an important part in encouraging fast fashion. Trendy stores utilize the affordable price tag to attract the attention of the buyers, mostly teens. However, with the cost-efficient pricing, the quality of the clothes cannot often be guaranteed. Clothes go in-and-out of style within the blink of an eye — while consumers sometimes choose to donate or re-sell their worn articles, “73 percent [of article fiber] is landfilled or incinerated” (Second Stories).
The two women, Morgan and Medoff, took a unique and sustainable approach to combat the risk that fast fashion could potentially inflict on the environment, through their love of remaking clothing. The remade clothing are sold on wornwear.com, allowing the clothes to live a “second-life”, and giving the consumers a chance to get a quality product, with a purpose, at a more affordable price. The manufacturer, consumer, and environment all benefit from this program. Programs like ReCrafted should be implemented in more companies, to fight-against fast fashion and repurpose worn or used clothing items. The nature of the fast bodily development of children results in the constant investment of clothes, as well as those of teenage years. Schools and college campuses can also partner with like companies. Expanding the horizon by recruiting more people to participate in recycling their clothes, allows for more effort to be put into helping the earth stabilize at a sustainable environment. Morgan and Medoff’s determined passion for doing “something that matters” takes a step-towards saving the earth.
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